We are pleased to announce the newest on-demand course from the SDN Academy: Branding for Service Design. This on-demand course lets you learn at your own pace, with two in-depth lectures covering essential topics facilitated by our trainers Fiona Myles and Javier Garcia.
Branding for Service Design: Why does branding matter in service design?
Branding is the foundation of how your service connects with people. A strong brand sets the tone for every interaction a customer has with your service. From defining your brand’s personality to structuring a portfolio of services, branding helps you create consistency, trust, and impact. In this course, we dive deep into the "why" and "how" of branding for service design, giving you actionable insights and tools to apply immediately. We will unpack the key principles, tools, and emerging AI techniques to help you design service brands that truly stand out.
About the trainers
Fiona Myles is the Founder of Kin, an independent brand strategy and design agency with a proven track record of crafting impactful brand strategies for high-profile clients, including the British Library, British Council, HS2, and University of the Arts London.
With extensive experience in the design industry, Fiona has worked with global branding powerhouses like Wolff Olins and Elmwood, as well as the service design leaders at Unboxed. As a Senior Design Manager at the Helen Hamlyn Centre for Design, RCA, Fiona led initiatives focused on inclusive and human-centred design. Fiona has collaborated with the Design Council and Nesta to deliver transformative design thinking programmes, shaping innovation and advancing the role of design across sectors in the UK and beyond.
Javier Garcia, Creative Director and Founder of Miura, a strategic creative agency, is a multi-award-winning leader in the digital and creative industries.
Recognised as one of the BIMA 100—the 100 most influential, pioneering, and groundbreaking figures in digital and tech—Javier brings a visionary approach to branding and strategy. Javier has collaborated with leading global brands, including Barclays, Orange/EE, S&P Global Platts, Greystar, and Argent, delivering impactful projects across diverse sectors such as technology, financial services, telecoms, and real estate.
Special Bonus: Early Registration Offer for Pre-Sale
The course is now available for pre-sale and will go live on January 20, 2025, at 10:00 AM CET.
🎉 Save now by purchasing your ticket before January 20! 🎁 Plus, the first 20 registrants will receive a FREE PDF copy of Service Design Journal Touchpoint: Service Design at the Dawn of AI. This exclusive resource dives into the intersection of AI and service design, providing valuable insights to complement your learning.
Don’t miss out—secure your spot today and take advantage of this early bird offer!
What to Expect
Self-Paced Learning: Access the course anytime, anywhere.
Live Q&A: Participate in a dedicated Q&A session with our experts after completing the course.
Certificate of Completion: Showcase your achievement and add it to your professional profile.
Don’t Wait—Claim Your Spot Today!
Ready to elevate your service design skills and create brands that truly stand out? Register now and take the first step toward mastering branding for service design.
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