Katarzyna Młynarczyk  is a Service Designer (with an MBA in Service Innovation and Design from the Laurea University of Applied Sciences Helsinki), Strategist and Digital Marketing Consultant. She is passionate about ethnographic research, education, service design, and digitisation of services.

Also, she is a lecturer in the field of Service Design and Design Thinking as well as Digital ethnographic research (original subject - Netnography) and the Founder and CEO of the Service Design Poland Association, as well as Co-owner/Vice President of Socjomania.