This workshop offers a unique opportunity to explore how language and AI can revolutionize service design. You’ll learn how to use these tools to uncover customer insights, generate new service ideas, and design value-driven services that meet and exceed customer expectations. 

Whether you’re new to these concepts or looking to deepen your knowledge, you’ll gain valuable insights into how these elements come together to create innovative, customer-centric experiences.

With a duration of just 3 hours, this workshop is ideal for professionals who want to learn impactful, actionable skills without a huge time commitment. It’s designed for a wide range of roles, from service designers and UX designers to product managers and innovation leaders. 

Whether you’re improving existing services or creating new ones, the skills taught in this workshop apply to many different industries, making it a highly relevant and valuable investment in your professional development.

In addition to the workshop, you’ll receive a complimentary 30-day subscription to the SDL Community’s AI-powered expert assistant, available 24/7 on the Tmpt.me platform. This AI.ssistant will help reinforce what you’ve learned and provide ongoing support as you apply the workshop’s lessons to your real-world projects. 

Plus, if you decide to enroll in the longer “Service Design Logic: From Keywords to Blueprints” course, the investment you make for this workshop will be discounted from the full course registration fee. This gives you a great opportunity to deepen your learning at a reduced cost.

The workshop is highly practical, allowing you to immediately apply what you learn. You will dive into designing value architectures, mapping service journeys, crafting compelling service concepts, and testing solutions through prototyping. With state-of-the-art tools and methodologies, you’ll get a feel for how to move from ideation to execution. 

This is your chance to practice essential skills such as generating ideas with AI, crafting service maps to support stakeholder conversations, and prototyping to test your concepts in real-world scenarios.

Customers today expect more from the services they engage with, and meeting those expectations requires a deeper understanding of how to design value-driven, human-centered services. This workshop will show you how to shape perceptions, memories, and values using language and AI. 

You’ll learn how to align your service concepts with customer needs and expectations, ensuring that your services leave a lasting, positive impression. The focus on human-centered design will help you craft services that feel intuitive, meaningful, and valuable to the people who use them.